The White Motorcycle Concepts team is a celebration of innovation and ingenuity, consisting of accomplished industry experts, coming together with one goal – to INVENT, INNOVATE AND CREATE

Based in the heart of the Motorsport Valley in the UK, we have unrivalled access to this innovative industry and it’s market-leading technology.



Founder and CEO of White Motorcycle Concepts

Rob has over 25 years of experience in world-leading motorsport having worked in Formula One and sports car racing with some of the world’s best-known marques, teams and drivers. This experience has provided Rob with the knowledge and passion for high-performance vehicle innovation and ultimately led to the conception of White Motorcycle Concepts.


Commercial director

Ian has 24 years’ experience in business growth and project management and a degree in engineering, working for large organisations (Unilever) and small businesses to execute product development to commercialisation.

Involved from the conception of this idea, Ian joins the company with a good understanding of the technology and the route to market.  His high degree of market awareness and drive to commercialise the concept created will build solid foundations upon which the business will succeed.


Office manager

Amanda has over 22 years operational management experience within a range of industries from vehicle hire (Hertz UK) to construction and design & build. Amanda holds both IOSH and NEBOSH health & safety qualifications and has over 14 years of HR experience.   Her organisational skills bring structure to the business and her wealth of experience from other industries supports sales and marketing.



Leaders in the Motorsport and Aerospace Composite Supply industry, ACE will be manufacturing all the carbon fibre components for WMC including the monocoque frame.




TotalSim, with its world leading technology and experience of delivering some of the most prestigious and high profile aerodynamic projects, will partner with WMC to provide vital data throughout the full project development cycle.

Bringing this into motorcycle design in this manner could accelerate the establishment of e-motorcycles in the main stream if the theoretical calculations can convert into real world performance.”

Rob Lewis OBE, MD TotalSim


TotalSim Website


Dubbed ‘Britain’s most secretive engineering firm’, RML is a leading high performance engineering company, delivering world-class solutions in motorsport and automotive. They specialise in EV technology for road and race applications utilising their state of the art energy storage design and manufacturing facility. They are committed to supporting WMC through the development of specific battery technology.

“A revolutionary concept that has the potential to rewrite the long established bike packaging rules, the WMC concept takes bike packaging and literally cuts straight through it. Theoretical results are already ahead of conventional bike aerodynamics and there is the potential for a whole lot more.”

Mark Way, Director of Engineering, RML Group


RML Website


John Keogh is a freelance designer based in Great Britain with partner companies in California and Western Australia. JKD specialises in motorcycle, car and product design with key areas of expertise in concept illustration, aerodynamics, racing and carbon-fibre products.

“This is a uniquely new approach to motorcycle aerodynamics with fascinating ramifications for future 2-wheeler design.

In 25 years in the motorcycle industry I thought I’d covered all the bases and possibilities of aerodynamics – Rob’s proposals quickly disabused me of that with a radical solution born out of his own motor-racing work. The potential for significant drag reduction is self-evident; the challenges are to put such into a practical and marketable layout without overly compromising the initial premise. I’m excited to be part of the team Rob has put together to meet those challenges and to work on one of the most innovative ideas in motorcycling ever seen.”

John Keogh, John Keogh Designs


John Keogh Design Website


Beck Greener is a European firm of patent attorneys, trademark attorneys, design attorneys and IP Litigators based in London, UK and Alicante, Spain. We are proud to be working with one of the oldest IP firms in the world, helping to protect inventions, trade marks, designs, copyright and other intellectual property for over 150 years.



Supporting grant providers

The solid technical and legal foundations put in place by WMC have created substantial credibility throughout the motorcycle industry and further afield. Acknowledgement of this has resulted in securing invaluable grant funding helping WMC and its network of collaborators to continue to develop ground-breaking research and technology. 

WMC would like to extend a special thanks to all supporting grant providers.

Advanced Propulsion Centre UK (APC)

The APC provide funding, support and insight to help the UK automotive industry transition towards a net-zero future.



South East Midlands Local Enterprise Partnership (SEMLEP)

Steered by a business-led Board, SEMLEP work to build a strong economy by tackling barriers to sustainable growth and supporting job creation for the future prosperity of communities across the South East Midlands.


SEMLEP Website

Niche Vehicle Network (NVN)

The NVN is an independent association of over 900 niche vehicle manufacturers, specialist technology and design and engineering companies.


NVN Website


UK Research and Innovation (UKRI) is the national funding agency investing in science and research in the UK. Operating across the whole of the UK with a combined budget of more than £6 billion, UKRI brings together the 7 Research Councils, Innovate UK and Research England.