by Robert White | Mar 2, 2026 | Uncategorized
Here at White Motorcycle Concepts we’ve long been believers that ducting air through a motorcycle rather than diverting around the bike is a key route to reductions in aerodynamic drag and improvements in efficiency – and at the opening Grand Prix of the 2026 season...
by Ian Hird | Feb 25, 2026 | Uncategorized
Converging regulations and demands driving the development of global bikes. For years every major upheaval in the motorcycles offered in the European market has been down to legislative changes as policy makers have aimed to bring down emissions and bring bikes into...
by Ian Hird | Feb 3, 2026 | Uncategorized
You won’t be surprised to hear that aerodynamics is a subject close to our hearts at White Motorcycle Concepts. Whether it’s using air to improve grip or finding ways to slip through it more seamlessly it’s a field with untapped benefits for riders both on the road...
by Ian Hird | Jan 21, 2026 | Uncategorized
The first in a series of pieces on the people and machines that inspire our work Draw up a list of the most innovative engineers in the history of motorsport and some names inevitably rise to the top. Gordon Murray? Absolutely. Colin Chapman? Of course. From Georges...
by Ian Hird | Dec 12, 2025 | Uncategorized
Despite their high-tech image motorcycles often lag years – sometimes decades – behind cars in key elements of technology for a variety of reasons, which means that even without a crystal ball we can often get a glimpse into what’s in store for the future of...
by Ian Hird | Nov 21, 2025 | Uncategorized
Who dares wins, or so they say, and that maxim proved truer than ever when it came to the bikes and manufacturers that grabbed attention at the EICMA show in Milan. Bold designs that pushed forwards in terms of performance or technology were the stars of the event and...
by Ian Hird | Nov 6, 2025 | Uncategorized
[Milan, Italy – November 6, 2025] – White Motorcycle Concepts (WMC), a pioneer in aerodynamic ducted motorcycles, has collaborated with Royal Enfield to create an initial suite of aerodynamic elements for the Royal Enfield electric Himalayan test bed. The partnership...
by Ian Hird | Oct 24, 2025 | Uncategorized
A future for high performance bikes? The ultra-fast sports tourer is a dying breed but could be ripe for a revival Rewind a quarter of a century and the global motorcycling landscape was very different to today’s: adventure bikes were leftfield oddballs while...
by Ian Hird | Oct 10, 2025 | Uncategorized
KTM electric supercharger points to downsized ICE Smaller, more powerful combustion engines and improved aerodynamics Whether it’s a pre-war Blower Bentley, a Merlin-powered Supermarine Spitfire or a brand new Kawasaki Ninja H2 there’s no question that forced...
by Ian Hird | Sep 26, 2025 | Uncategorized
White Motorcycle Concepts’ innovative duct channels air straight from the front of a motorcycle to the rear to reduce frontal area & improve performance might be new thinking for motorcycles, but unseen airflow underneath & even though vehicles has been an...
by Ian Hird | Sep 12, 2025 | Uncategorized
The news that Stark Future SL is to make the leap from specialising in electric motocross and enduro bikes into road-going models is an exciting step for the EV motorcycle world, and the company’s statement of intent when it comes to performance and range is the...
by Ian Hird | Aug 31, 2025 | Uncategorized
In 2028 the FIM (Fédération Internationale de Motocyclisme) Moto3 feeder class that provides the stepping stone for motorcyclists hoping to make the bigtime in MotoGP is scheduled for a top-to-tail regulation revamp and it could be a perfect opportunity for companies...
by Ian Hird | Jul 25, 2025 | Uncategorized
Following our successful appearance at the JSAE Exhibition in Yokohama in May 2025, White Motorcycle Concepts was honoured to be invited back to Japan to present our technology at the JSAE Motorcycle Sub-Committee at their head office in Tokyo. As part of this visit,...
by Ian Hird | Jun 17, 2025 | Uncategorized
It will come as little surprise to those with a keen eye on the motorcycle industry that major manufacturers’ ideas to electrify their lineups are starting to look more like long-term aspirations than solid plans as slow customer take-up and a lack of game-changing...
by Ian Hird | May 23, 2025 | Uncategorized
White Motorcycle Concepts was delighted to participate in the prestigious JSAE Exhibition in Yokohama, Japan, (21st-23rd May) as part of the Advanced Propulsion Centre’s UK Government Pavilion technology showcase. The event provided a fantastic opportunity to present...
by Ian Hird | Apr 4, 2025 | Uncategorized
The problem of getting a satisfactory combination of performance, weight and range from an electric motorcycle is proving to be one that even the biggest players in the industry are struggling with – and while that’s an area where White Motorcycle Concept’s unique...
by Ian Hird | Mar 6, 2025 | Uncategorized
6th March 2025, Turin: White Motorcycle Concepts has started a collaboration with Pininfarina and revealed the initial output at the ‘Design and Performance in Motion – Shaping Two-Wheel Aerodynamics’ event at Pininfarina’s Turin wind tunnel and headquarters, 6th...
by Ian Hird | Feb 14, 2025 | Uncategorized
Taking a fresh look at motorcycle aerodynamics is at the core of White Motorcycle Concepts’ approach and while our developments are aimed at reducing drag and improving efficiency, they inevitably influence the external appearance of bikes. With that in mind it’s a...
by Ian Hird | Nov 12, 2024 | Uncategorized
12th November 2024, Northampton, UK: White Motorcycle Concepts (WMC), the company behind the British electric motorcycle land-speed world-record programme, has collaborated with Zero Motorcycles to prototype the world’s first electric sports bike to incorporate WMC’s...
by Ian Hird | Sep 4, 2024 | Uncategorized
White Motorcycle Concepts launches world’s first aero-electric motorcycle purpose-designed for fleets and first responders World’s first electric motorcycle where the battery design is shaped by aerodynamics Fully-electric design offers zero emissions, 100-mile range,...
by Ian Hird | May 28, 2024 | News
White Motorcycle Concepts continues to expand to accommodate the increase in technical workload, in May 2024 we added Nick Cosgrove to our team in role of Design Engineer. Nick is new to the company and brings considerable previous experience designing for two...
by Ian Hird | Mar 20, 2024 | News
Robert White was invited to speak at the annual Advanced Propulsion Centre’s (APC) Networking showcase. Rob outlined the support that had been provided by the APC and Niche Vehilce Network in the development of White Motorcycle Concepts to deliver market disrupting...
by Ian Hird | Feb 21, 2024 | Uncategorized
The annual MCN London Motorcycle Show took place 16-18th February at ExCel London. We exhibited the WMC250EV land speed bike, along with the WMC300AE Aero Electric hybrid. We also unveiled our newest motorcycle, the WMC300LM cargo motorcycle. It was a very busy few...
by Ian Hird | Jan 27, 2024 | Uncategorized
The College of Policing held its annual Neighbourhood Policing Week of Action 2024 from 22-26th January. The vital work that neighbourhood officers, police community support officers (PCSOs) and volunteers do to protect the public and keep people safe was highlighted...
by Ian Hird | Dec 20, 2023 | Uncategorized
Throughout December, Northamptonshire Police used the WMC300FR to assist them with Operation Lapland, their high visibility patrols through the county’s town centres. The aim of this seasonal operation is to tackle rising crime including shoplifting and to reassure...
by Ian Hird | Nov 10, 2023 | Uncategorized
10th November 2023 The Milan Motorcycle Show (ECIMA) is the largest of Motorcycle Trade show in the world. It is the show where most of the major OEM launch their products for the following year and present their thoughts on the future. Whilst we were in Milan, we...
by Ian Hird | Oct 2, 2023 | Uncategorized
White Motorcycle Concepts [WMC], the global leading expert in motorcycle aerodynamic duct technology, brings the joy of reduced carbon motorbiking to the public for the first time with its first premium consumer hybrid motorcycle – the WMC300AE Aero-Electric Hybrid...
by Ian Hird | Sep 25, 2023 | Uncategorized
Greater Manchester Police have become one of the first Force’s in England to trial a new petrol-electric hybrid motorcycle. A new-look three-wheeled bike will be taking to the streets in the coming days in a move that will see another mode of sustainable transport...
by Ian Hird | Aug 3, 2023 | Uncategorized
Greater Manchester Police have become one of the first Force’s in England to trial a new petrol-electric hybrid motorcycle. A new-look three-wheeled bike will be taking to the streets in the coming days in a move that will see another mode of sustainable transport...
by Ian Hird | Jul 17, 2023 | Uncategorized
The WMC250EV was invited to run up the hill at the 2023 Goodwood Festival of Speed (13th-16th July 2023). The event hosts a collection of the most iconic vehicles from the past and present from around the world and it was incredible to be placed amongst such...
by Ian Hird | Jun 9, 2023 | Uncategorized
All fleets require maximum vehicle operational availability, so we have taken the emergency services detachable battery hybrid concept and re-imagined this for a first/last mile delivery application. This version removes the top box from the WMC300FR, opening that...
by Ian Hird | May 29, 2023 | Uncategorized
The pilot fleet of 8 WMC300FRs have been working for over 8 months now within Northamptonshire Police, with great success. We have been engaging with all police forces throughout the UK and are encouraged by the response that we have had. As a result, the first batch...
by Ian Hird | Apr 18, 2023 | Uncategorized
Following 3 months of intensive work with Mahle Powertrains, the conclusions of the Niche Vehicle Network grant funded feasibility study demonstrated that the full electric version of the WMC300FR is achievable commercially and technically. These findings were...
by Ian Hird | Mar 16, 2023 | Uncategorized
This week we welcomed more UK police forces to a trail of the WMC300FR at Rockingham Raceway, Northamptonshire. This is the second event of its kind and we saw forces from around the country. They were given a presentation on the background of the WMC300FR and how...
by Ian Hird | Feb 23, 2023 | Uncategorized
MAHLE Powertrain and White Motorcycle Concepts to develop fully electric three-wheeled motorcycle for police and emergency first responders Yamaha Tricity 300-based design will target 100 mile operating range and fast charge time Funded as part of the Niche Vehicle...
by Ian Hird | Jan 31, 2023 | Uncategorized
Inspired and driven by the UK’s Prince William, the global Earthshot prize (https://earthshotprize.org) has been created to find and grow the solutions that will repair our planet this decade. The prize is split into 5 categories; Protect and Restore Nature, Clean...
by Ian Hird | Dec 8, 2022 | Uncategorized
The WMC300FR has won the prestigious Greenfleet Innovation Award at a ceremony held at the British Motor Museum. The WMC300FR was up against some really big businesses: Drivetech (UK) – part of the AAZemo Partnership – Renewable Fuels Assurance...
by Ian Hird | Nov 7, 2022 | Uncategorized
The WMC300FR has now been in operation with Northants police for a month with very good feedback. The vehicle has always been intended to be used by all emergency services and the next development is into a paramedic motorcycle. As we did with the police, we have...
by Ian Hird | Oct 28, 2022 | Uncategorized
White Motorcycle Concepts has added to its growing team with the appointment of Amanda Austin to the role of Office Manager. As the business grows the additional challenges it faces become much more detailed and we needed to add to the team to ensure we can scale as...
by Ian Hird | Sep 6, 2022 | Uncategorized
White Motorcycle Concepts [WMC] has begun production of its pioneering electric hybrid motorcycle – the WMC300FR – after Northamptonshire Police became the first emergency service in the world to place a pilot fleet-order for the innovative new vehicles. Police and...
by Ian Hird | Aug 25, 2022 | Uncategorized
The WMC300FR has been nominated for the prestigious Nick Carpenter Innovation Award presented by the Niche Vehicle Network. The winning project will be presented with the award at Cenex-LCV2022. We are hoping to be announcing the winner and present the award on the...
by Ian Hird | Jul 6, 2022 | Uncategorized
Following on from the Northants Police Sustainability day the WMC300FR was on display at the National Association of Police Fleet Managers (NAPFM) Conference, at the Telford International Centre on the 5th/6th July 2022. This two day event not only hosted all of the...
by Ian Hird | Jun 7, 2022 | Uncategorized
Northants Police hosted a sustainability day for both their fleet and estate, inviting attendees from across the East Midlands Emergency Services Network. It was a very well attended event and Northants outlined how they were driving towards their targets and the...
by Ian Hird | May 30, 2022 | Uncategorized
The technical centre has had further investment to create a production line for the WMC300FR. This follows over 9 months of productionising the initial prototype. A great deal of further engineering, manufacture technique evaluation and APQP work has been completed...
by Ian Hird | Apr 1, 2022 | Uncategorized
As part of our partnership with One Plm (Siemens Software) White Motorcycle Concepts was invited to take the WMC300FR to Beachborough School for their environment and technology day. The pupils were invited to ask questions and were able to sit on the bike as part of...
by Ian Hird | Mar 8, 2022 | Uncategorized
The WMC300FR appeared on a segment of the BBC’s Crimewatch Live looking at the future First Responder vehicles, this morning. Presenters Michelle Ackerley and Rav Wilding interviewed SUPT Kevin Mulligan and PC Chris Tall of Northants Police about the vehicle. They...
by Ian Hird | Feb 7, 2022 | Uncategorized
To create a motorcycle as radical as the WMC250EV and execute it to the finish achieved takes a huge number of organisations input. We are delighted to announce that we were successful in winning the Automotive Award in The Engineer “Collaborate to Innovate”. ...
by Ian Hird | Jan 1, 2022 | Uncategorized
We knew that the launch of the WMC250EV had created a splash, when our release was featured in over 100 publications around the World from Top Gear to Forbes magazine. However it is amazing to see the story was the most visited on the Motorcycle News (MCN)...
by Ian Hird | Dec 6, 2021 | Uncategorized
At Motorcycle Live 2021, NEC, we are delighted to unveil the first road going motorcycle incorporating the V-Duct. We have been working closely with Northants Police to understand their requirements and create a motorcycle that is designed specifically for their...
by Ian Hird | Nov 11, 2021 | Uncategorized
Robert White and the WMC250EV featured on the BBC East Midlands Today News last night. The news article focussed on the explaining the concept and how it will enable the WMC250EV set a land speed record, but more importantly how it can be integrated into road...
by Ian Hird | Oct 27, 2021 | Uncategorized
We are delighted to announce that we have been listed as a finalist within the automotive category of the prestigious The Engineer “Collaborate to Innovate” Competition. Whilst we have been supported by over 30 businesses we would especially like to thank ACE...
by Ian Hird | Sep 30, 2021 | Uncategorized
Over the last 18 months we have been supported by the Advanced Propulsion Centre to help turn our initial invention into a saleable product. It was their “fresh eyes” session that set White Motorcycle Concepts down its current path to revenue, with a product that we...
by Ian Hird | Aug 23, 2021 | Uncategorized
This weekend we will be showing the WMC250EV motorcycle to the public for the first time at the Silverstone Moto GP event. We are proud to be attending in association with the Bike Safe team and are supporting them publicise the great work that they do and the...
by Ian Hird | Jul 8, 2021 | Uncategorized
In the sixth edition of the UK Business Awards White Motorcycle Concepts was a finalist in the Best New Business Category and the Product Development Category (Micro). We were up against really strong completion, but are proud to say that we were award a Bronze...
by Ian Hird | Jul 1, 2021 | Uncategorized
We put a great deal of work into the launching our concept to the World and have a lot of people to thank for making it such a high quality launch. We were hoping to do this in person at Silverstone, but COVID regulations did not allow. This meant that we...
by Ian Hird | Jun 21, 2021 | Uncategorized
We are sorry to have to say, but like many events, the WMC250EV “in person” launch event cannot proceed at Silverstone on the 23 June due to the extension of the COIVD restrictions announced by the Government on the night of 14 June 2021. Silverstone have been...
by Ian Hird | May 26, 2021 | Uncategorized
We are delighted to announce that the initial concept from White Motorcycle Concepts Ltd. will be launched at the iconic Silverstone Circuit. Synonymous with high speed racing the circuit is the perfect place to launch the WMC250EV. We are very grateful to...
by Ian Hird | May 7, 2021 | Uncategorized
Another key milestone in the journey was reached as our Technical Centre was officially opened by our local MP Chris Heaton Harris. As an organisation we are constantly growing our own engineering and manufacturing capability that will see White Motorcycle Concepts...
by Ian Hird | Apr 28, 2021 | Uncategorized
A date is now set for the public launch of the first major innovation from White Motorcycle Concepts. It has been 5 years in the making from the first initial pencil sketch and 2 years of extremely hard work to get to this stage. With the Government on...
by Ian Hird | Mar 25, 2021 | News
Today we have taken delivery of our latest investment the Stratasys F370 Rapid Prototype machine. With a build area of 355mm wide x 254mm deep x 355mm high this machine is perfect for the proof of concept work that White Motorcycle Concepts work will be...
by Ian Hird | Feb 23, 2021 | News
Yesterday Boris Johnson outlined the Government guidance on when the current COVID restrictions will be eased and to what extent certain activities will be allowed. This guidance has now provided White Motorcycle Concepts with the earliest date (post 21st June...
by Ian Hird | Jan 7, 2021 | News
2021 is set to be a huge year for White Motorcycle Concepts. Despite COVID restrictions a great deal was achieved throughout 2020 (though it was not without its challenges). This has built great foundations from which the business can demonstrate it’s...
by White Motorcycle Concepts | Dec 7, 2020 | News
White Motorcycle Concepts (WMC) has appointed Ian Hird as its first commercial director. Ian has 23 years’ experience in business growth and project management and a degree in engineering, working for large organisations (Unilever) and small businesses to...
by White Motorcycle Concepts | Oct 10, 2020 | News
Santa Pod is used to hosting world recognised speed events, however, it seems that they have not had many vehicles as slow though their speed traps than when Robert went down to complete the baseline testing on the city motorcycle. It was a great day and the data...
by White Motorcycle Concepts | Oct 1, 2020 | News
To conclude the proof of concept phase of the V-Air concept the White Motorcycle Concepts motorcycle had a full day’s testing at the world renowned MIRA wind tunnel. This was a pivotal day in the confirmation of the concepts potential and it did not disappoint. The...
by White Motorcycle Concepts | Sep 4, 2020 | News
White Motorcycle Concepts has been successful in two further UK government grant applications specifically created to ensure that the economies recovery from COVID is as environmentally sustainable as possible. The first grant (Catalysing Green Innovation:...
by White Motorcycle Concepts | Jun 26, 2020 | News
White Motorcycle Concepts (WMC) have been identified as one of four lightweighting and aerodynamics technologies by The Advanced Propulsion Centre (APC), which it believes will help the UK reach its net zero carbon targets faster. As part of its recently announced £1...
by White Motorcycle Concepts | Nov 4, 2019 | News
Sponsored by Innovate UK and the Office for Low Emission Vehicles (OLEV), the Niche Vehicle Feasibility Competition provides SMEs and micro-companies active in the low-carbon niche vehicle technology sector with grant funding of up £25,000. “The solid technical...
by White Motorcycle Concepts | Sep 19, 2019 | News
White Motorcycle Concepts (WMC) are developing and testing in preparation for not only breaking current land speed records in 2020 but breaking them by a considerable margin. As both inventor and rider, WMC’s Rob White is a busy guy, however, it’s essential to carry...
by White Motorcycle Concepts | Sep 12, 2019 | News
Announced at the Low Carbon Vehicle Event held at Millbrook Proving Ground in September 2019, White Motorcycle Concepts (WMC) was one of 14 winners securing a share of a £2.5 million investment for low carbon development and demonstration projects. As a company at the...
by White Motorcycle Concepts | Aug 1, 2018 | News
White Motorcycle Concepts is born. With 22 years experience in high level motorsport Robert White has founded a brand new organisation dedicated to improving the efficiency of motorcycles. The company is founded on the back of a patent pending aerodynamic...
