White Motorcycle Concepts (WMC) has appointed Ian Hird as its first commercial director.  Ian has 23 years’ experience in business growth and project management and a degree in engineering, working for large organisations (Unilever) and small businesses to execute product development to commercialisation.

“Involved from the conception of this idea, Ian joins the company with a good understanding of the technology and the route to market.  His high degree of market awareness and drive to commercialise the concept created will build solid foundations upon which the business will succeed.” Robert White Founder and CEO of White Motorcycle Concepts.